I am a Lead Product Designer with more than 20 years of experience leading and mentoring digital product teams in a wide variety of industries. My job is to empathize with the user, understand the challenges, concept solutions, build prototypes, test, iterate and deliver. I do all of this in order to create the best customer experience that accomplishes the goals of the business.
My parents have no idea what I do.
Selected case studies
Essential skills
As a Visionary, I use my insatiable curiosity to learn all aspects of the problem, decide which issues need to be fixed (and in what order) and then create bulletproof solutions.
As a Creative, I am skilled at finding the balance between imagination and logic, developing designs that delight and perform.
As an Organizer, I define design patterns and document components for consistency in both how the product looks and functions.
As a Builder, I create pixel-perfect designs and prototypes that allow for quick answers that identify unknown problems.
