Case Study #5214

Custom Debit Card Creator

I had the privilege of visiting the Visa Innovation Studio in New York City. Among many takeaways from the experience, I came to understand the importance of personalization when it comes to connecting with customers.

I came home excited to brainstorm ideas for the company. I just kept thinking, “What’s an easy and fun way to let users customize their card art?” So I started stewing on it and before I knew it, I had some tangible results.

My role:

• Brainstorm the idea
• Concept experience
• Design the user interface

Keep it simple

I started by creating a UI that borrowed heavily from popular social apps, since users are already fluent in these interfaces. Then, I chose imagery I knew the user could relate to — emojis.

I structured it so that the user could simply select a card background plus an emoji (or several), then pinch, zoom and rotate the emojis to create customized card art.

By creating an easy way for customers to be creative using emojis vs camera access or upload, the idea navigates around both privacy and business risks. Plus, by using artwork that lives in the public domain, it completely eliminates costs for any assets.

So, by encouraging users to whip out their card more frequently and show it off, this simple customized card would be more than just a shiny new interactive piece — it’s a direct benefit to the bottom line. Research shows that if Netspend can keep a customer active for two months they will remain a customer for at least a year.

Besides, this would be way more fun than a flat, black rectangle. 😎